If All The Supplements You Bought Before Were So Great...
How Come You STILL Aren't In The Best Shape Of Your Life?

If You Truly Believe You're Already Getting The Best Results You Possibly Could From Your Current Brand, Then This Information Is Not For You!

When it comes to buying supplement, do you find yourself frustrated and confused by the endless amount of copycat products that make the same crazy, over-the-top claims? Frankly, it's hard to know exactly who or what to believe!

That's why you must learn the critical difference between genuinely innovative products and slick advertising. Otherwise, you'll almost always end up disappointed. Now here's a little "insider" secret: If you could compare products the way we do - based on what's really inside - you'd clearly see they're definitely not all created equal.

Don't Waste Even One More Penny Searching For That Next "Magic Pill" Until You First Understand:

The 5 Biggest Reasons Why So Many Mega-Hyped "Breakthrough" Products Leave You Disappointed With Nothing But A Major Dent In Your Bank Account.

1. They're Created By Marketing Departments And Made To A Price:

Ask just about any manufacturer or formulator what their number one complaint is with most supplement companies, and you'll hear the same thing over and over: clients who demand something "great" for next to nothing! What are the consequences of this? Their extreme pressure all but forces the manufacturer/formulator to do whatever they have to in order to make the product "work" within a fixed price/budget. Sometimes it even means replacing or leaving out some or even all of the most important active ingredients!

Here's a quick overview of the typical process:

• The Marketing Department develops a new product concept or idea
• After that, they figure out the wholesale price and divide that by their desired markup to get a bottom-line cost. This number becomes the budget the formulator must work with.
• Next, the formulator comes up with a hypothesis - the actual formula on paper.
• Once he's finished, the final product is produced and released to the marketplace.

The bottom line: Is the product you are considering truly the best it can be? Or did the company cut a few corners here and there on potency/ effectiveness by using cheaper, inferior ingredients, hoping that good marketing can make up the difference? Let's face it. Even the very best formulator cannot create highly effective products when he's handcuffed by a tight budget that puts profits ahead of results.

2. They Are Not Scientifically Or Clinically Tested:

Many formulas and product ideas look great on paper. But there's a major difference between marketing something and actually doing it. Could these same ideas and formulas hold up to the intense scrutiny of unbiased scientific trials? To get the cold, hard facts, a product or formula should be tested before it's ever released to the marketplace. Then the numbers and facts will speak for themselves. It's the only way to get around having to rely on big hype to sell. On that same note, I do have to cut some slack to most companies. You see, the average consumer has no idea of the incredible expense these sort of clinical trials demand. In fact, some would make the biggest pharmaceutical companies nearly faint from sticker-shock. Regardless, something is better than nothing. Don't you agree?

3. They Lack The Necessary Expertise, Resources And Technology:

When it comes to producing genuinely innovative products, most companies do not have what it really takes to pull it off... despite what their ads claim. "Genuine Innovation" is defined as: 1) A product or technology that fills a real gap or need 2) It's never been done before; not a "me-too" product or "knock-off" 3) It actually works.

A company's ability to genuinely innovate is determined by its "Technological Capability": 1) Their Expertise - of workers/staff/associates 2) Equipment - specialized tools, software, etc. 3) Systems & Methods - their customized way of accomplishing results; proprietary technologies. 4) Additional Quality Resources - products, relationships, materials, or anything else used to obtain even better results. For example: partnerships, product lines, quality vendors, etc.

So what happens when a company doesn't have all this? They resort to product knock-offs, slick marketing, outrageous hype and impressive clipart to hide this fact. And you get an inferior product where more time and money was spent on the marketing campaign than the actual supplement itself!

4. They Use The Wrong Delivery System... Or NONE At All:

The key to maximum absorption and effectiveness is the delivery system behind a product. It's the "missing ingredient" that can literally mean the difference between decent results and incredible results. However, many formulas use the wrong delivery system. For example, while "Esterfication" is 100% valid, and commonly used in the pharmaceutical industry, it's not appropriate for such compounds as creatine or L-Arginine. Still others lack any type of delivery system. That means the product's raw ingredients are simply mixed together without any additional means of transporting the vital nutrients to your muscle cells beyond the standard digestion process.

5. Supplement Companies Themselves Are Fooled By Fake Raw Materials And Made-Up Ingredients:

All companies want a competitive edge in the marketplace. They are constantly looking for the next "latest, greatest" ingredient to offer customers. Here is an unfortunate example of how even the most honest companies can be fooled. They or their manufacturer calls a raw material supplier and ask for the "newest" form of creatine that no one else has. If the supplier is dishonest, they sell them a compound that's later resold to 10 other companies under another name. You can see this for yourself by examining product labels with ingredients that appear to be made up. Seriously, some ingredient names would make even the most world-renowned chemist's head explode! Unfortunately, if you don't have an extensive chemistry background or intimate knowledge of how these compounds are actually made, it's extremely easy to be fooled.

As I've done in my previous articles, next time I will put All American EFX under the microscope so you can see and compare how we measure up when compared to the same standards I've explained above.